Marketing Design Lead

We are looking for a strategic and creative Marketing Design Lead to oversee the development and execution of high performing marketing creatives for Smarter Apps portfolio.

In this role, you will drive the creative vision across paid and organic channels, ensuring visual excellence, brand consistency, and performance impact. You will collaborate closely with user acquisition, analytics, product, and ASO teams to align design efforts with growth objectives, product positioning, and business KPIs.

A key part of this role is identifying and implementing opportunities for automation and the timely adoption of AI powered design tools to streamline production, accelerate testing cycles, and boost team efficiency. This position requires a mix of hands-on execution, strategic thinking, and team leadership

• Develop and drive the overall creative strategy in alignment with marketing and growth goals.
• Build and continuously improve processes for marketing design production, ensuring scalability, quality, and speed.
• Define and track key performance metrics to evaluate the effectiveness of creative output and inform ongoing optimization.
• Monitor and analyze competitor performance. Identify and track emerging trends, adapt them to our niche, and conduct experiments to validate their effectiveness.
• Develop and refine creative concepts based on insights gained.
• Seek and implement solutions to enhance team collaboration and efficiency.
• Effectively manage and prioritize tasks across multiple projects and stakeholders.

• 2+ years of experience in marketing design or creative production in a lead role, ideally within subscription-based or freemium mobile apps.
• Proven ability to lead the development of high-performing marketing creatives across multiple channels (paid social, display, email, landing pages, etc.).
• Hands-on experience with interactive formats such as playable ads, including concepting, production oversight, and performance iteration.
• Strong conceptual and visual design skills, with a deep understanding of how to translate marketing goals into effective creative assets.
• Experience working on products with diverse monetization models (subscriptions, in-app purchases, ad monetization).
• Able to build and lead cross-functional collaboration with user acquisition, content, product, and analytics teams, including setting up creative performance tracking processes and data-informed workflows within the design team.
• Excellent communication skills, attention to detail, and commitment to brand consistency and design quality.
• Proven experience hiring and managing both static and motion designers, including building balanced teams and overseeing recruitment processes.
• Experience integrating AI tools and workflows into the creative pipeline to increase efficiency, scale production, and support experimentation.

• Career development opportunities with a strong focus on building leadership, strategic thinking, and team management skills.
• Extended medical insurance package.
• Collaborative, international, fully remote work environment.